Make an Impact! Self-Marketing and Communication Skills for Academics

PhD Training at the 3rd BioSC Forum

23 November, 2016

Target group:
This workshop targets PhD students and Post-doctoral fellows who wish to improve their selfmarketing
skills and to advance their career and networking prospects and making the most of
their communication opportunities in a variety of contexts.

Objectives:
This workshop helps participants develop self-marketing skills for academics in professional
contexts such as interviews, presentations as well as small-talk situations. Furthermore the
workshop offers the opportunity to enhance overall effective communication (verbal and nonverbal)
in order to enhance and improve networking opportunities.

Description:
Throughout the workshop, participants will be guided through interactive exercises to improve
their body language, as well as focus on the quality of their language content and structure of
their ideas. The aim is to develop strategies to make a lasting and positive impact on
audiences, potential employers and significant contact persons (networking). Trainer input will
provide the opportunity to gain new insights in effective communication and learn how to
present themselves more effectively and to make the best impression and strongest impact.

Contents:

• Self-marketing: effectively promoting oneself (verbal business cards)
• Spontaneous small talk: informal chatting with a purpose
• Getting your message across: making your science understandable
• Concise and effective introductions: make an impact!
• Body language focus

Methods:

• Theoretical sessions to highlight key aspects and strategies
• Role-play scenarios
• Hands-on exercises for practicing
• Both group and individual feedback